Modernize Home Services, a leader in the home improvement and services industry, connects homeowners with contractors. WHC is responsible for promoting product launches, landing executive Q&As and market research surveys, as well as, placing ghost-written thought-leadership guest articles in the roofing, windows, solar, flooring, and HVAC trades. In one calendar year, WHC secured 26 bylines for Modernize.
Sample media hits include: HVAC Insider, Roofing Magazine, Roofing Contractor, Qualified Remodeler, Remodeling Magazine, ACHR News, Pro Remodeler, Window + Door, Solar Power World, Kitchen & Bath Business, Floor Covering News, Contractor Magazine, Remodeling byline
In 2020, WHC began a B2C public relations initiative for Challenger Breadware with a strong focus on the launch of its unique vessel, the Challenger Bread Pan. The initial PR program garnered millions of media impressions, which helped the company capture substantial market share. Since the launch of the product, Challenger has received millions of more media impressions. Read the case study to see how WHC helped Challenger change the way home bakers bake.
CodeCrew is a non-profit tech organization that empowers youth and adults in Memphis from underrepresented communities to be tech innovators and producers through computer science education and training.
Accruent is the world’s leading provider of software for unifying the built environment. WHC was tasked with ghost writing and landing thought-leadership guest articles in trades in the healthcare, commercial real estate, manufacturing, and retail industries. The B2B public relations program garnered 30 guest articles for Accruent in one calendar year.
For the Ohio-based university, WHC executed a campaign that included press releases, crafting a content calendar, developing media hooks / angles, and creating a strategic communications plan.