Many marketing and advertising agencies are asked by their clients to provide PR services. Most agencies don’t have that capability. WHC often serves as their PR arm, providing an important complementary service to the overall marcom effort. By partnering with WHC, agencies can offer a more comprehensive marketing program to clients while adding a revenue-generating line item for the business. WHC works in conjunction with, not independent of, agencies, providing their clients with valuable earned media exposure.
AUSTIN, TX
BUENA VISTA, CO
CHICAGO, IL
WASHINGTON, DC
AUSTIN, TX
MEMPHIS, TN
WHC is the preferred strategic PR partner of Second Wind, a nationally respected information resource for small and midsize advertising/marketing agencies, design firms, and related businesses.
In addition to providing valuable PR work for their clients, WHC has also spearheaded many successful PR initiatives for marketing and advertising agencies themselves.
Archer Malmo, Austin (formerly Tocquigny)
PR Resume
- Yvonne Tocquigny as regular columnist in Austin Business Journal
- Agency as lead player in Austin American-Statesman article on Austin ad scene
- “Portrait” feature in Adweek
- Yvonne Tocquigny named one of the Women to Watch in B2B
- Agency spotlighted in Ad Age
- Executive Creative Director Exclusive Q & A in Chief Marketer
- Executive Creative Director Byline in Hotel Executive
- Taco Tour Campaign Exclusive Feature in HOW
- Agency education-based campaign appeared in Reuters, Boston Globe, etc.
- On-air television appearances on local Austin affiliate
- Speaking opportunities for Yvonne Tocquigny (BMA, BOLO, Inc.)
- Tocquigny CEO served as judge for Pro Awards
- Yvonne Tocquigny in three-part video segment on GoSmallBiz.com with Fran Tarkenton
PR Resume
- Agency work with the U.S. State Department – 71 million potential international audience
- Entrepreneur feature – 5 Myths of Social Media
- Quotes in Atlanta Journal Constitution
- Features in Communication Arts, Promo, Ad Age
- “Portrait” feature in Adweek
- Feature in “American Way” magazine (American Airlines)
- Spearheaded agency’s award submissions (Cannes, Webby, W3, Pro Awards, etc.)
- Quotes / references in top level media outlets – ex. Huffington Post
- Agency featured on High Velocity internet radio
- Wrote copy for rebranded website
PR Resume
- Inc Magazine feature on agency name change from Momentum Marketing to RedPeg
- Washington Post feature – Chevrolet / Guerrilla Marketing
- Fast Company feature – Brand America
- Washington Times – Executive New Hire Feature
- Agency feature in Entrepreneur and placement in Wall Street Journal
- Agency CEO named Best Boss by Winning Work Places
- Agency CEO appeared on cover of Fortune Small Business
- Agency CEO served as Marketing Expert for WUSA (DC’s CBS affiliate)
- Agency CEO as columnist in Washington Business Journal
- Ad Age, Adweek, Brandweek, Brandfreak, Event Marketer, Promo, Chief Marketer features
- Agency CEO served as columnist in client trades for biz dev purposes (ex. Auto Dealer)
- Agency executive byline in Destination Marketing and Travel Weekly for travel / hospitality biz dev purposes
- Agency executive bylines for Nightclub & Bar for biz dev purposes
- Spearheaded agency’s award submission program
PR Resume
- Agency president as New York Times monthly blogger – “Branded”
- Entrepreneur daily blog from SXSW
- Stuart Elliott (NY Times) Campaign Spotlight
- Today Show segment – Pets at work
- Agency president as regular Austin Business Journal columnist
- Quotes in various top-level news outlets – ex. CNN Money
- Alamo campaign feature in Communication Arts
- Campaign feature in Chronicles of Philanthropy
- Features in Ad Age, Adweek, Brandfreak
- Placements in Austin American Statesman, Dallas Morning News, Houston Chronicle, Austin Business Journal